During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for todays marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

Osoby które kupowały "Marketing Automation", wybierały także:

• Wstawaj i walcz. Sprawdzone strategie, techniki i nawyki produktywno 39,67 zÅ‚, (11,90 zÅ‚ -70%)
• Ponadczasowy hit. O sztuce tworzenia i marketingu dzie 44,84 zÅ‚, (13,90 zÅ‚ -69%)
• E-mail marketing oswojony. Teoria, praktyka, prawda 38,39 zÅ‚, (11,90 zÅ‚ -69%)
• Pami 59,00 zÅ‚, (29,50 zÅ‚ -50%)
• Biblia e-biznesu 2. Nowy Testament 129,00 zÅ‚, (64,50 zÅ‚ -50%)

Spis treści