S  U  M  M  A  R  Y The Development of Coca-Cola Advertising Campaigns (1886-2007)From the very beginning of our civilization we are exposed to the influence of advertising in   a variety of forms. The key to success is very close and it is called: advertising campaigns. One of the most popular companies in the world has scored a success that one has never ever dreamt about before -  C o c a - C o l a .The major target of this dissertation is to present the way the Coca-Cola Advertising Campaigns have developed since the birth of the company in May, 1886 till 2007."The Development of Coca-Cola Advertising Campaigns (1886-2007)"  is divided into three chapters:1.The Basic Concepts of Advertising  ( theory and history of advertising),2.The Development of Coca-Cola Advertising Campaigns ( brief history of the "Coke"  Company and the Coca-Cola Advertising Campaigns  including the case of changing the national symbols such as Santa Claus),3.The Discourse Analysis and Advertising  (the language analysis in advertising campaigns, the language of advertising)."Welcome to the Coke Side of Life"Coca-Cola - Rozwój kampanii reklamowych (1886-2007)Od zarania dziejów reklama, przybieraj

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